Sandy’s small presence in a big world

Along the lines of GoLoco (ride share), GottaPark is a parking-share marketplace that I encountered while googling for “San Francisco” and “Parking”. It basically facilitates renting out your extra parking spot, such as a driveway, for short-term parking.

This raises a bunch of questions about the validity of the agreement between the space renter and provider. But, if Zipcar works, why not this? I’m looking forward to trying it out. It would be nice to find a spot fast when I’m around Hayes Valley or the Marina - phone integration would be crucial. Zipcar does such a fantastic job with text messages to remind me of or extend reservations

They’re launching July 15th, 2008 and already buying up AdWords, which is how I found them.

The Team Fusion blog mentioned about academic pricing for VMware Fusion today for $39.99. Well, for those lucky Beavers out there, MIT has a site license for a host of VMware products, including Fusion. Couple that with a free student copy of your choice of poison - Windows XP or Vista - there really is no additional software cost to switch from a PC to a Mac and have access to all those necessary Windows-only apps (like Crystal Ball Predictive Modeling software for those DMD problem sets).

MIT students can download VMware products from the distribution site here.

This summer I’m interning in Product Marketing for VMware Fusion.

See me on the Team Fusion blog here.

I remember when I first got the email from VMware HR in the spring about a position in Product Marketing, I thought to myself, “What are the chances this is for Fusion?” Lo and behold, a day later I get an email signed “Pete Kazanjy. Product Marketing Manager, VMware Fusion”. Now Fusion is a fantastic product, but it’s a tiny fraction in terms of revenue share amongst VMware’s bevy of enterprise desktop and server products. I thought: maybe they saw my blog post earlier last year on VMware Fusion vs. Parallels. Or they saw my face on the Fusion Page on Facebook. Yeah, right. It was just one of those happy coincidences that really should happen more often in life.

After a few emails, a phone call, and a visit to Palo Alto, I’m here marketing the product. It’s awfully nice to work on a product that you actually use and love. As a recent Mac convert, I often get asked about dealing with the learning curve of a new OS and specifically choosing VMware Fusion or Parallels. And without being paid, I’ve always said VMware Fusion.

But, as a gamer, I’ve always suggested new Mac users to run their virtual machine off their BootCamp partition. Now the updated advice is to run a real virtual instance of Windows and keep a lightweight version on Boot Camp for the gaming itch. The main reason being you can suspend a real virtual machine, making it much faster to access when you need it.

More on my summer experience to come!

Last week Tim Westergren, the CEO of Pandora, came to speak at MIT Sloan. I have been a huge fan of Pandora ever since it launched 2,3 years ago so it was exciting to meet the man behind it.

Pandora

When I want to listen to new and good music, I go to Pandora (here’s my Pandora profile). It’s simple and it really works. Just last week, after the talk, I told Ting about the site and she wrote me later gushing about her addiction to her Kelly Clarkson channel (Kelly Clarkson? hmph). I haven’t found anybody who didn’t love the site once they’ve tried it!

From Tim’s talk, I found that after all these years Pandora’s music “engine” is still powered by the human ear. This is pretty interesting since not long ago I was just having a discussion with some one who thought Pandora must have figured out a better way to automate and scale its database by now. Well, I got it straight from the horse’s mouth: of the 120-ish employees at Pandora, 50 of them are “musicologists” who sit around all day long listening to new songs and rating them based on 400+ dimensions. It takes ~15-45 minutes to analyze each song. Tim joked about taking great pains to beat the personal bias out of musicologists to get an objective analysis - I had a vision of a poor struggling musician being locked in a tiny room listening to crappy techno all day long. He also defended Pandora on not factoring in social context and popular opinion - the phrase he used was it “eliminates social snobbery”.

He gave an anecdote of a user who emailed him - upset that on his “Enya” channel, a Celine Dion song - with a rather cheesy reputation - showed up. After a few back and forth emails, the man concluded, “Oh my gosh. I’m a Celine Dion fan!”

I suppose that’s a pretty good argument and directly contradicts some of the other recommendation analysis engines out there such as The Echo Nest, which purports using sentiment analysis of a song or artist on the blogosphere. I still think if there was a way to automate the music analysis portion of the business Pandora could scale its database a lot better.

On Music Subscription

Tim also stated that he doesn’t believe in music subscription services because 1) it’s “not the way people are use to paying for music.” This point I don’t agree with since I am the kind of person who would pay for subscription music. The radio is great but I also want control and access to a large library. 2) He also referred to the regulatory hurdle related to on-demand subscription service as a deterrent - each song has to be individually negotiated, thus making it impossible to have a large database of songs. On the other hand radio play requires just one RIAA license.

On Tim

I think above all I liked Tim’s personal story as a struggling musician turned entrepreneur. He’s a great story teller and has a ton of self-deprecating charm - taking us through Pandora’s early struggles (and even getting sued by employees by giving them IOU’s!) to its eventual popularity.

Getting a SlingBox was simply the best purchase decision I made in the last 3 months, especially as a frequent traveler. Technically it’s a gift for Henry but I seem to be reaping the rewards (typical Sandy gift buying strategy). Now that it’s connected to his DVR in New York, I can catch up on Project Runaway and Top Chef or watch a football game from anywhere with an internet connection… pretty sweet eh?

Once before Henry has gotten the mobile SlingPlayer working on his Samsung BlackJack, but no longer since the trial expired and it costs $29.99 - shame on Sling Media.

In fact, I look forward to the day we don’t even need to stream from home and take up unnecessary bandwidth. Instead we’d just stream from a central server or even peer-to-peer to get better quality.

One day I was talking to Peter at Prism Venture about how he came to pick out Justin and I from the resumes he received through the MIT Externship Program. I believe it when Bong said they got a ton of applications for the externship since Venture Capital is the industry du jour amongst MBA’s and I couldn’t imagine an investment sector with wider appeal than consumer internet.

He said:

1) He wanted to find students with engineering/computer science backgrounds because yadda yadda… Sounds reasonable enough.
2) He looked favorably on consulting and startup experience: one to be presentable and ramp up in a short period of time. Two… startup experience is obviously directly related to a fund investing in early stage companies.
3) He filtered the remaining candidates by checking them out on FaceBook, LinkedIn, etc. Power users: good. No friends: bad. You’d be surprised at how many people didn’t even have a FaceBook account…

Thus, time spent on Facebook petting my elephant Kokiri… hey at least it got me this internship!