Google Edit Search Results - Digg it

Since yesterday I’ve noticed some strangeness going on with my Google search results - the UI looks different. It turns out I’m part of an experiment that brings “Digg” to search results. For example, I can promote a search result or bury it. As far as I can tell not every one has this feature ‘turned on’ and you can only know if you’re logged in.

This is the biggest product change I’ve seen on Google Search and I can’t tell if I like it or not. On the one hand, I think I might enjoy commenting on links so when I encounter it again later I can retrace thoughts. And I can’t wait to bury all those lame squatter sites / sites that have no content value. On the other hand, I don’t want to add complication and more work to my search experience. I like the simplicity exemplified by Google’s single search box. I type in something, results come back, done.

Also, at the moment my actions only affect my own search results. Will whatever I promote/bury be useful for even myself, given there is _so much_ on the web? I don’t really need help with the easy search terms like ‘Sandy Lin’ or ‘MIT Sloan’. Which means the only way for this to be useful is if all user actions collectively affect search results.

Indeed, the faq for Edit search results implies collective search edit might come in the future.